Going Mobile With Small Business

The Benefits of Investing in Mobile App Development

Mobile app development is one of the best ways for businesses of all sizes to stay competitive, from large companies to small niche enterprises. Mobile apps have become so commonplace that customers often expect apps that provide accessibility and usability. For small business owners, however, the idea of mobile app development may seem a daunting task.

Fortunately, middleware integration has made it possible for third-party providers to use existing infrastructure to develop and deploy applications for a small business. It’s now easier than ever to connect mobile apps to small business databases so customers can enjoy easy interfacing and communication with data on platforms such as iOS, Android, and Windows Mobile.

Having a strong presence on mobile devices makes it possible for organizations to stay competitive. Here are some of the ways small businesses can benefit from mobile app development:

24/7 Promotion

Mobile apps make it possible to target customers at any time of the day or night. With push notifications, you can alert them to new products and services. You can also direct them to social networking channels and platforms, something that is especially important when trying to reach younger or more tech-savvy demographics.

Increased Sales

Customers find mobile apps to be a convenient way to browse, shop, and purchase products. Giving customers access to direct and immediate sales allows you to capitalize on the appeal of your products or services, regardless of location.

Example of mobile tracking app for online shoppers:

Video: ShipTrack Logistics App


Wider Reach

The more customers you can reach, the better off your business will be. Mobile apps can help you reach a wider audience than you would with a website alone, as your potential customers can access an app immediately instead of waiting until they’re at home to search for your business. You can interact with both current customers and potential customers who are experiencing your brand for the first time.

New Income Streams

Many businesses are attracted to mobile apps because they give them the ability to create new income through monetization. For instance, you can provide a basic version of your application for free, and provide a paid version that includes a greater number of features, giving customers the option of buying in for extra service. Monetization can offset the expense of app development, as well.

Customer Loyalty

When you provide features that reward customers for being loyal to your brand, you can strengthen their connection to your products and services. For example, coffee shop customers might forget a physical loyalty card. Integrating this functionality into an app means they won’t need to worry, as that information will be stored safely on a phone.

Embracing technology is a surefire way to produce the results you want for your business. When you’re ready to pursue mobile app development for your small business, find a company with a proven track record for servicing and developing apps.