It’s impossible to track how you’re doing and what needs to be improve without measurement. Identifying a starting point and end goal is great, but how do you know when you get there, or when to adjust your plans to achieve the desired outcome? That’s where analytics come in. Analytics allow you to measure key performance indicators (KPIs) to inform and adjust your strategy. This common practice with websites also extends to mobile application management strategies and can inform practical solutions for mobile enterprises. Here is what you need to know:
Google defines digital analytics as the “analysis of qualitative and quantitative data from your business and the competition to drive a continual change of the online experience that your customers and potential customers have which translates to your desired outcomes.” This makes analytics an important and necessary function for any digital business but especially for mobile application management. This function will allow you to set attainable and measurable goals for your business and accurately track results.
Your KPIs can vary based on the goals and business objectives of the organization. If you have launched a new app and your goal is to have 75 per cent of the employees using it by the end of the year, a KPI you would want to track could be the amount of downloads from the app store, and the unique or new users overtime. Tracking a KPI for specific business goals will allow you to adjust your strategies to match the needs of your workforce.
When you are creating business strategies ask yourself “what does success look like?” For example, if your business objective is to improve the productivity of employees on mobile devices, you can collect information on which apps employees are using during business hours to inform your mobile application management strategy.
Enterprise mobile solutions thrive from the ability to adapt and respond to the needs of the workforce. By integrating analytics and KPIs into your business objectives, you will be able to measure your progress and adjust your strategies, if needed, in order to meet your goals. It will also demonstrate the return on investment for a mobile enabled workforce. By integrating usage analyitcs with performance monitoring and push services, your business will be able to manage the mobile applications and devices employees are using. This way, your enterprise can create solutions to the increasing demands of a mobile enabled workforce.